New technologies have brought many changes to the organization of media. What exactly has changed and on what grounds are new and old media compared?
First of all, in Internet media, readers are attracted by the convenience of their use. In a few minutes, you can view articles from several online publications. It will be a little more difficult to compare information from different sources with a pile of newspapers and magazines. This implies another difference: the high level of mobility of the Internet media. You can read news online anywhere and anytime, you just need to have a smartphone or tablet with Internet access. In addition, many online publications create mobile applications for even greater viewing convenience.
A distinctive feature of online media is also the speed of providing new information. Readers of Internet publications can learn about the event just minutes after it happened. Information on news sites is updated every minute, which allows their audience to always be aware of the latest incidents.
Multimedia web pages. The same information can be simultaneously presented in several forms: in text, sound, visual, etc. Articles on websites can also be supplemented with hyperlinks, that is, links to additional material that reveals the main text. Information thus becomes more accurate and complete.
Ability to select information
On the Internet, you can quickly find the necessary material. To do this, just enter certain keywords in the search bar, and the article of interest will instantly appear on the page (at high Internet speed, of course).Differences between the two groups of media lie in the possibilities of feedback.
There are various chat rooms and forums on the Internet where readers can express their opinions online. There is usually a comment box at the end of the article. So users can see what others think about it. Such efficiency is definitely not typical for traditional media, because readers’ letters are analyzed for a relatively longer time, and sometimes they do not reach the recipient or are completely ignored.
The technological advantages of the network are endless. With the help of the Internet, it is possible not only to deliver information to the masses, but also to analyze how this information is useful to society. In order to conduct surveys, traditional media will require a considerable amount of money and time.
Online survey allowed to significantly speed up this process. In this way, in a couple of days it is possible to collect statistics about readers: their characteristics, interests, frequency of viewing this or that information. Analysis helps to improve the content, adjust it to the requirements of the audience.
Old and new broadcasting channels also have common ground. The information material published on them is the result of the work of a huge number of journalists, editors, proofreaders and other employees in this field. Therefore, the structure of the articles they have the same.
Prospects for the development of Internet media
The future of the Web is as multifaceted as it is. In its structure, Internet media is an amalgamation of all possible types of traditional media. Of course, it cannot be argued that the World Wide Web will completely absorb the press, radio and television. However, the fact remains that the Web is gradually pushing traditional media into the background. Journalists spend more time working with Internet media.
Today, the vast majority of people prefer Internet media resources to their traditional counterparts. After all, the information on the Web is multimedia and always relevant. The statistics formed a portrait of a typical Internet media reader. These are young people aged 16-34: students or specialists in the field of education, public administration, finance, management, advertising and journalism. In most cases, their income is above average.
Analysts are also interested in how readers get to a particular site. Many simply enter the question of interest in the search bar. Others use a link from another page. And only a few specifically go to news sites to get the latest information.
The concept of mass media
State bodies, public organizations, news agencies regularly disseminate various information sources. Mass media are institutions that openly, publicly transmit information using special technical means. The main distinguishing feature of mass communication is publicity.
Mass media process and disseminate information on a mass scale. The media is the same as the mass media. Basically, they promptly inform the public about the events and phenomena of today.
Types of media
So, mass media is a technical complex that provides the creation of verbal, textual, figurative, sound, musical materials. How to convey various kinds of information to the listener? Mass media are mass media capable of transmitting news through a broadcast channel. There are two types of media:
- Electronic mass media (television, radio, Internet publications).
- Press, printed editions.
The press, radio, television carry out constant work with a large audience, bringing it sound, visual, verbal notifications. In Russian, the term “media” appeared in the 70s of the 20th century, before it there was the concept of “SMC” (mass media). The modern name is mass media. This is a system consisting of many channels: books, newspapers, almanacs, magazines, brochures, television and radio programs, Internet sites.