WHAT IT IS
LEGO has also pledged by 2020, 100% of the energy used will come from renewable sources. [How Stuff Works]
“At the LEGO Group, we want to make a positive impact on the world around us..."
-Tim Brooks, VP of Environmental Responsibility at LEGO.
- The first LEGO eco-friendly pieces will be composed of "botanical elements" such as leaves, bushes, and trees. [LEGO]
- LEGO has also pledge that all products and packaging will be created with sustainable materials by 2030.
< - - - - Learn more about sugarcane plastic, and where one company finds it.
WHY IT MATTERS
The LEGO Group's various efforts to "go green" could set a precedent, or be an example, for other toy makers to follow.
LEGO believes children and parents will not notice a difference in the new pieces because "plant-based polyethylene has the same properties as conventional" plastic. [How Stuff Works]
The company pledged to source the sugar-cane in an ethical way. [How Stuff Works]
By changing production, the LEGO Group plans to hire more than 100 people to work on the project. [CNN]
Initial tests found that after a few weeks of use, LEGO bricks made with sugar-cane plastic failed to stick together. [CBS News]