WHAT IT IS
WHY IT MATTERS
The LEGO Group's various efforts to "go green" could set a precedent, or be an example, for other toy makers to follow.
LEGO believes children and parents will not notice a difference in the new pieces because "plant-based polyethylene has the same properties as conventional" plastic.6
The company pledged to source the sugar-cane in an ethical way.7
By changing production, the LEGO Group plans to hire more than 100 people to work on the project.8
Initial tests found that after a few weeks of use, LEGO bricks made with sugar-cane plastic failed to stick together.11